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  • 國際快時尚服裝品牌Zara更換品牌LOGO

    2019-01-29


    ZARA(颯拉)于1975年在西班牙成立,是國際上最重要的時裝公司之一,目前隸屬于世界最大的零售集團之一的Inditex公司。ZARA分店分布在全球5洲86個國家,合共有1900間分店開設在人流高及高消費的地方。 ZARA被路易·威登的時尚大師Daniel Piette稱為世界上最有創新能力且最恐怖的零售商。美國有線電視新聞網更把ZARA描述為“西班牙的成功故事”。

    ZARA從1975年成立至今其品牌LOGO已經有過兩次比較明顯的變化,最近一次是2010年6月,當時ZARA將自己的襯線體字標進行了“壓扁”,調整字體間距,并拉長了字體裝飾線條。此后,ZARA開始帶著這個LOGO開啟了全球擴張的步伐。


    2019年1月25日,ZARA悄悄的更換了全新的LOGO,目前新LOGO已經在其全球的官方網站、社交媒體平臺等地方開始使用。


    此次全新的LOGO在保留了經典的襯線字體的同時,基于Didone字體進行了重新設計。有趣的是,字體之間的間距又縮回來了,以至于將四個字母的部分筆畫重疊在了一起。

     



    過去的一年多時間里,眾多奢侈大牌紛紛加入Sans-serif行列,幸運的是,ZARA全新的LOGO沒有跟上Sans-serif的潮流趨勢,就算是給serif留了一點面子。不過就是別和應用層面來講,新版LOGO完全沒有優點可言。











    也有網友質問ZARA:“難道ZARA沒有一個由能力的設計師了嗎?為什么將一個非常好的LOGO改成這樣,如果這個設計師不行,麻煩聘請一位能勝任此工作的新設計師。” Chahra Djeffal :“為什么要改logo !!!!! 而且這個版本改的很奇怪!!!!!” Stelios Georgiou:“你們的新標志已經傷害了我對你們的感情,感覺受到了傷害!無法原諒” 有人還專門做了一幅ZARA品牌LOGO進化圖,調侃ZARA此次推出的新標志。 2027年的ZARA是不是會變成這樣?

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