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  • 如何設計一個好的品牌標志

    2019-04-17

    怎樣設計一個好的品牌標志

    原創文章,轉載需注明尼高設計公司


    經過10幾年的的創業摸索和幾百位客戶服務的實踐經驗,不斷論證與研究世界各大知名品牌的歷史與發展過程,總結出做好一個品牌標志應具備的因素,供各位設計者及行業人士參考。


    第一、基本原則:外在美。

    好的品牌標志應該給受眾一種賞心悅目的感覺,符合審美標準。

    我們經常發現很多外行看一個標志,無從判斷她的好壞,不知道什么是美。不能判斷美或者丑,根本原因是審美問題。審美能力分為先天的與后天兩種,天生具備優秀的審美能力可以理解為藝術天賦;否則就需要后期不斷努力開闊視野,提升審美。


    品牌如人,外在美是好的標志基本要求。那什么樣的標志算得上美的設計?具體體現在兩方面,一是經典的美,二是具有時代的創新美。

    何為經典美?經得起時間的考驗,雅俗共賞,才是真實而經典的美。這種經典的美背后一定有其規律與邏輯,很簡單,這個在教科書中可以找到——那就是美的八大法則(對比、對稱、衡器、比例、重心、節奏、韻律、聯想)。這里可以列舉一些例子,比如......

    那何為創新美呢?她是一種潮流、時尚、科技、未來的感覺的綜合表現,基于美的法則之上進行的視覺表達手法。例如......


    第二、基本要求:好的LOGO設計具備可傳播的功能屬性。

    很多設計師認為自己喜歡的感覺才是好的設計,沒有足夠的市場經驗,以個人意志和想法的設計頂多算是意淫。商業設計不是藝術創作,可以具有強烈的個人色彩,商業設計需要考慮市場受眾的接受程度,所以目標受眾是否能感知到你的視覺語言,這是最重要的好壞判斷標準,這就是可傳播的功能屬性。那如何做到視覺語言的可傳播呢?最重要的這個視覺語言能讓大家看的明白,這其中的底層邏輯就是是視覺傳播必須具備思想意識的常識認知。

    第三、品牌專屬性。


    第四、獨特的內在美——核心價值,讓外在美的視覺具有靈魂。

    未完待續...

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